Skip to Content
Documentation
VIP PM Training Files
Product Knowledge
Agent Pro

Agent Image

Agent Image Website Product: Agent Pro

Training Objectives/Goals

At the end of this session, you will better understand our Agent Pro website product.

What is an Agent Pro website?

Agent Pro websites are template-based, plug-and-play agent websites.

Internal Jargon

AP

Project Timeline

Ideally, an Agent Pro project takes 4-6 weeks, depending on how quickly we receive feedback and information from the client. Can we launch in 2-3 weeks? You bet ya! Provided that we have all the necessary collateral and IDX Approval (if with IDX).

Product Roadmap

Here’s the Agent Pro roadmap .

Cost

Current Retail Price: 2,999FloorPrice(forapproval):2,999 Floor Price (for approval): 1,000

Design Questionnaire

https://kickoffs.agentimage.com/agentpro/ 

Public Product Page

It is strongly recommended that you visit our Agent Pro product page. See: https://www.agentimage.com/real-estate-websites/agent-pro/ 

Pro Tips!

  • The product page  showcases the available website themes. Review each theme and note any unique features or advantages (ex. which theme has a navigation bar or which one includes a team section on the homepage). This will help you recommend the most suitable theme based on the client’s goals.
  • Be sure you can guide clients to the Agent Pro product page from AgentImage.com in case you need to demonstrate where to find the themes during a call.
  • Be familiar with the Agent Pro Design Questionnaire 
  • Product Scope 

Limitations

Main Tabs/Navigation Bar

  • The number of main tabs on the navigation bar depends on the selected website theme.
  • If a client has numerous tabs, suggest organizing them into dropdowns under the primary tabs for better navigation.
  • For optimal usability and design, recommend 5-7 main tabs only. This keeps the menu clean, easy to navigate, and avoids overwhelming users.
  • If additional sections are needed, consider using dropdown menus to categorize related pages under broader primary tabs.

Theme Color

Clients are entitled to one free color scheme change after the initial build. Clients can choose two colors: one primary color and one accent color.

💡
Tip

They can select from the pre-defined color schemes in the Design Questionnaire  or specify their own colors. Just queue a task to FEWD.

Fonts

A client is entitled to one free font change. Any additional font changes may incur a fee. Font Size: We can adjust the font size, whether larger or smaller, upon request. Do not volunteer this, but accommodate when asked. Font Colors: Font color adjustments can be made but are limited to two colors: headings and body text. Read about fonts here.

Theme change

Clients who request a template change after the initial build are entitled to one free change. Any additional template changes may incur a fee. A new staging site is not required for a template change. Just submit a template change task to FEWD.

Photos

Clients should, as much as possible, provide their own photos for the website. To keep the project moving, we can provide clients with limited images. Read more here . We will use the template’s default images while waiting for the client to provide their photos.

Videos

Clients who want a video in the homepage slideshow or hero banner can provide the video file, and we will upload it accordingly. Read more here .

Removing/Hiding of widgets

Main widget sections of the homepage themes (such as Featured Properties, Latest News, Social Media, etc) may be hidden at no extra charge.

Rearranging of widgets

Rearranging the widget sections on the homepage is possible at no extra charge under the following conditions:

The original layout remains intact. The client initiates the request.

Custom work will be required if the layout needs rearranging and modification, which should be quoted through Basecamp . The custom work rate is $150/hour. Note: Do not volunteer to rearrange widgets—this should only be done if the client requests it.

Community Pages

Although a client can have unlimited community pages, the number of communities we can feature on the homepage depends on the theme. Additional communities will show up on their Communities’ inner page. Subcommunities can also be created. For example, if the main community is Los Angeles, the subcommunities can be Beverly Hills, Hollywood, Brentwood, Belair, etc.

Calls to Action Buttons

Call to Action (CTA) buttons are interactive elements on a website designed to prompt users to take a specific action. These buttons are strategically placed to drive engagement, conversions, or lead generation. There is a set number of call-to-action buttons per website theme. The buttons can be curated based on the client’s goals. For a real estate website, compelling and effective Call to Action (CTA) buttons should drive inquiries, property searches, and lead generation. Here are some common examples:

Buyer-Focused CTAs “View Listings Now” – Directs users to available properties. “Schedule a Showing” – Encourages potential buyers to book a tour. “Get Pre-Approved” – Links to mortgage pre-approval assistance. “Explore Neighborhoods” – Showcases local area insights. “Find Your Dream Home” – Leads to a property search page.

Seller-Focused CTAs “Get a Free Home Valuation” – Offers a property price estimate. “Sell Your Home” – Directs to listing services. “See What Your Home is Worth” – Promotes a comparative market analysis. Lead Generation CTAs “Contact Us” – General inquiry button for questions or assistance. “Get Expert Advice” – Encourages users to consult with an agent. “Join Our VIP List” – Captures leads for exclusive listings. “Sign Up for Market Updates” – Encourages newsletter subscriptions.

Luxury Real Estate CTAs “Request a Private Viewing” – Personalized tours for high-end clients. “Discover Exclusive Listings” – Showcases off-market or luxury properties. “Experience Luxury Living” – Highlights premium properties and lifestyle.

Best Practices for CTA Buttons: ✔ Clear & Action-Oriented Text – Use strong verbs like “Download,” “Try,” or “Join.” ✔ Eye-Catching Design – Use contrasting colors to stand out. ✔ Strategic Placement – Position them in high-visibility areas (hero section, end of content, or sticky menus). ✔ Mobile-Friendly – Ensure they are easy to tap on mobile devices.

Inner Page Templates

Each Agent Pro theme has its own inner page layouts for the About, Contact, Communities, and Blog pages. When a theme is selected, the homepage and inner page layouts are specific to that theme. Themes cannot be mixed and matched.

Content

Ideally, clients will provide their content for the website. But if they don’t have enough materials to populate the site, we can use the content in the templates. Make sure to update the content with the client’s actual information. Samples:

Bios: Click here for some placeholder write ups we can use .

Blogs and News: If clients cannot provide their blog articles, consider using an RSS feed. For example, you can use RSS feeds from:

An RSS (Really Simple Syndication) feed is a tool that allows websites to distribute their latest content, such as articles or news updates, in a standardized format. Users can subscribe to RSS feeds, and the content will be automatically delivered to them, allowing for up-to-date information without visiting each website individually.

Benefits of Using RSS Feeds for Real Estate Websites

  • Keeps content fresh: Automatically updates your website with the latest news or blog posts.
  • Saves time: You don’t need to add new content manually.
  • Improves SEO: Regular updates with fresh content can help with search engine ranking.

Best RSS Feeds for Real Estate Websites Here are some excellent options for RSS feeds that can provide valuable content for a real estate site:

Zillow Learn

  • Offers real estate tips, buying/selling advice, and market insights.
  • RSS Feed URL: Zillow Learn 

Realtor.com Real Estate News

HousingWire

  • Focuses on the housing market, mortgage news, and real estate industry reports.
  • RSS Feed URL: HousingWire News

National Association of Realtors (NAR) Blog

Curbed (Real Estate News)

  • Offers in-depth articles on real estate trends, local markets, and home design.
  • RSS Feed URL: Curbed

Client’s local news source!

Got questions?

Ask away. Your managers are here to help!

Last updated on
Post Design MeetingADA Compliance