Post launch SEO guidelines for FEWD

Configure plugin

1. Install and activate Yoast SEO .
2. Under WP Admin->Yoast SEO->Settings->API, enable XML Sitemaps .
3. Under WP Admin->Yoast SEO->Settings->Advanced, enable Breadcrumbs .

Set up meta tags

1. Under the Salesforce project, you should see the Meta Title and Meta Description fields. If they are empty, please ask the PM before continuing.
2. Under WP Admin->Yoast SEO->Settings->Content Types->Homepage replace the value of Title field with:

<Insert meta title from SF here> %%sep%% <insert site name from logo>

3. Under WP Admin->Yoast SEO->Settings->Content Types-> Homepage replace the value of Description field with the meta description from Salesforce.
4. Under WP Admin->Yoast SEO->Settings->All under Content Types-> if meta description field is blank insert meta description from Salesforce.
5. Under WP Admin->Yoast SEO->Settings->All under Categories and Tags-> if meta description field is blank insert meta description from Salesforce.
6. Under WP Admin->Yoast SEO->Settings->Advanced-> if meta description field of the following is blank insert meta description from Salesforce:
   • Author Archives
   • Date Archives
   • Format Archives

Submit site to Google

1. Type http://[my_domain]/sitemap_index.xml in your browser. Replace [my_domain] with the actual domain. You should see the sitemap.
2. Log in to https://www.google.com/webmasters/tools/home . See username and password in Set up Google Analytics .
3. Click Start now.
4. Under the main menu , search the domain.
5. On Sitemaps->Add a new sitemap, input sitemap_index.xml then click Submit.

Submit site to Bing

1. Go to WP Admin->SEO->General->Features->XML Sitemaps.
2. Click See the XML Sitemap.
3. The sitemap should open in a new tab. Take note of the sitemap URL.
4. Log in to https://www.bing.com/toolbox/webmaster . Use the Google account in Set up Google Analytics .
5. Add the website (https://prnt.sc/14osya9 ).
6. Input the sitemap URL from step 3.
7. Take note of the Bing verification code (https://prnt.sc/14oujf2 ). Do not close this page because you will need to come back to this later.
8. Go to WP Admin->AIOS All-In-One->SEO Settings->Bing.
9. Input the verification code from step 7.
10. Go back to the page in step 7.
11. Click Verify.

Set up Open Graph image

1. Install OG Tag Debugger .

2. Visit the homepage and click the extension icon.

3. You should see image preview .

4. If the preview image shows a placeholder, do the following:

5. Download an image from the homepage slideshow. If it is a video, get a screenshot of the first fold of the homepage.

   🚫

   Important

   Consider the following when choosing the image to upload

   1. Choose the best image possible
   2. The image or frame should be the most exciting.
   3. The image or frame should engage the viewer to click on the link.
   • It MUST be from the homepage slideshow.
   • If the site uses a slideshow, ensure the image or frame is the best shot possible.
   1. Resize the image to 1200×675 pixels.
      1. Open the image in Photoshop.
      2. Resize the canvas.
      3. Save the image.
   2. Go to WP Admin->Yoast SEO->Settings->Site Basics. Upload the image here  from step 2.
   3. Under WP Admin->Yoast SEO->Settings->Content Types->Homepage do the following:
      1. Upload the image here  from step 2.
      2. Insert meta description from Salesforce here .
   4. Under WP Admin->Yoast SEO->Settings->Site Features -> Make sure Open Graph Data  was enabled.
   5. Visit the homepage again and click the extension icon to check if the image is displayed.